THE BRAND BUILD.
The Brand Build.
From business idea to a brand ready to use.
You know what you're building. We help you define what it stands for, who it's for and how it should show up in the world.
The Brand Build combines strategy, positioning, messaging and creative development to create a clear, distinctive and usable brand.
You'll leave with the strategic thinking behind your brand, a visual identity and practical guidelines to start putting it to work.
Strategy.
Identity.
Experience.
Built together.
Who is The Brand Build for?
The Brand Build is designed for ambitious founders, startups and growing businesses that need to create or clarify their brand.
It's ideal for:
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Founders turning an idea into a brand
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Startups preparing to enter the market
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New products, services or ventures
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Businesses that have outgrown their original branding
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Brands that need clearer positioning before investing further in marketing
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Founder-led businesses ready for a more credible and consistent identity
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Whether you're starting from a blank page or bringing clarity to something that already exists, we'll build the strategic and creative foundations around where your business is going next.
How The Brand Build works.
01. Discover
We understand the business before we build the brand.
We start with a focused discovery process covering your business, ambitions, audience and market.
Ahead of our strategy session, we'll review your existing thinking and materials alongside relevant competitors and category context.
This gives us the insight we need to challenge assumptions, ask better questions and identify where your brand has an opportunity to stand apart.
02. Define
Give the brand a clear position.
We bring the key decision-makers together for a focused 2–3 hour strategy session.
We'll explore your audience, ambition, proposition, competitive landscape, personality and what makes the business genuinely different.
From there, we'll develop the strategic foundations of the brand, including:
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Brand positioning
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Audience definition
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Value proposition
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Points of differentiation
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Brand purpose and principles
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Brand personality
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Brand experience principles
03. Say
Define how the brand communicates.
A strong brand needs a recognisable point of view as well as a visual identity.
We'll develop the verbal foundations that shape how your business communicates, including:
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Brand story
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Core messaging
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Key messages
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Tone of voice
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Messaging principles
Giving you a clearer and more consistent way to talk about your business across your website, content, pitches, campaigns and customer communications.
04. Look
Turn the strategy into a visual identity.
Once we've defined what the brand needs to communicate, we'll translate that thinking into a distinctive creative direction and visual identity.
This includes:
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Primary logo
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Logo variations
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Colour palette
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Typography
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Visual direction
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Imagery direction
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Supporting graphic elements, where appropriate
Every creative decision is informed by the strategy, creating an identity with a clear reason for looking and feeling the way it does.
05. Use
Put your brand to work.
We bring everything together into your Brand Foundations & Guidelines, a practical document showing how your brand should look, sound and behave.
You'll receive the strategic foundations, verbal identity, visual identity and guidance needed for your team and partners to apply the brand consistently.
We'll also demonstrate the identity through two agreed brand applications, selected around what's most useful for your business.
What you'll walk away with.
By the end of The Brand Build, you'll have:
A clear position.
You know where your brand sits, who it's for and what makes it distinctive.
A defined voice.
You know what you want to say and how the brand should communicate.
A distinctive identity.
You have the core visual system needed to show up consistently.
Practical Brand Foundations & Guidelines.
Your team, designers, developers and partners have a clear system to work from.
A brand ready to use.
You have the foundations to inform your website, content, campaigns, launch and future experiences.
The Brand Build in action.
We Are Local.
We Are Local came to Just Honest with an idea and an ambition to build a brand centred around local discovery and connection.
We worked with the founders to turn that initial thinking into a clear brand proposition, defining the strategic foundations before translating them into a distinctive identity and the practical tools needed to take the brand forward.
Our work included:
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Brand strategy and positioning
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Audience definition
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Value proposition and differentiation
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Brand story and messaging
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Tone of voice
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Visual identity
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Logo development
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Colour and typography
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Brand guidelines
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Creative applications
The result was a cohesive brand system built around the business from the beginning, giving We Are Local a clear position, recognisable identity and practical foundation for launch.
From idea to strategy to identity, We Are Local shows what The Brand Build looks like in practice.
The Investment.
Introductory rate: AED 25,000 + VAT
The Brand Build brings together a process we've already used with founder-led brands into one focused programme.
To introduce the packaged offer, our first three Brand Build projects are available at AED 25,000 + VAT.
Your Brand Build includes:
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Discovery and existing materials review
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Competitor and category review
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2–3 hour brand strategy session
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Brand strategy and positioning
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Messaging and verbal identity
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Core visual identity
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Brand Foundations & Guidelines
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Two agreed brand applications
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Strategy and creative playback
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One consolidated round of refinements
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Final brand assets
Standard investment will be from AED 35,000 + VAT, depending on the complexity and requirements of the brand.
Need something more?
No two brands have exactly the same requirements.
Naming, bilingual brand development, additional applications, packaging, website strategy and copy, campaign development and launch support can be scoped separately where required.
Where Next?
The Brand Build gives you a brand you can start using.
From there, Just Honest can help bring it to life across campaigns, content, digital and physical touchpoints, launches, activations and experiences.
Or, if you already have the right partners in place, your Brand Foundations & Guidelines give them a clear strategic and creative system to work from.
